August 14, 2003

Nutek's Datascension Creates Next-Generation Reporting to Enhance Research Survey Accuracy.

LAS VEGAS, Aug 14, 2003 (BUSINESS WIRE) -- Nutek Inc.'s (NUTK) subsidiary, Datascension, a leading data processing and market research firm, has developed DataScan(TM), a suite of proprietary reports for market research survey project accountability that is unmatched. DataScan(TM) consists of more than a dozen different reports that provide the ability to monitor in real time the effective incidence, job completes, production and other data by call center supervisor group and employee.

Datascension has already implemented several of the preliminary versions of DataScan(TM) reports with its customers and has received tremendous feedback. A full rollout of the DataScan(TM) reports will begin immediately. Datascension will provide clients with numerous reports, while additional proprietary DataScan(TM) reports will only be used by Datascension management to enable proactive adjustments as needed.

"Datascension's new reporting is far and away the most comprehensive and timely in the industry," said Robert L. Sandelman, president of Sandelman & Associates and a leading expert on the food service research industry. "The immediacy and detail of the reporting ultimately saves us money and produces more accurate final results because we're able to discover what might be causing production digression as it is happening, rather than after the fact."

Datascension's state-of-the-art technology enables real-time monitoring of employees conducting the interviews by Datascension management or clients via an Internet connection. Datascension's new DataScan(TM) reports capture the data from this real-time monitoring and distill it into multiple reporting formats to enable clients to analyze specific aspects of the project.

"The DataScan(TM) reports are an invaluable tool for both our clients to help them maximize their investment and our management to evaluate employee performance in real time," said Scott Kincer, president of Datascension and COO of Nutek. "Our advanced technology has enabled us to create the next generation of real-time reporting allowing us to monitor an employee in real time no matter which location they are operating from. With such detailed and immediate reporting capabilities, we are better able to ensure the accuracy of results on clients' research programs."

"As we've developed the preliminary report formats for our DataScan(TM) suite, we've been implementing them with our clients and it has been a big part of our sales success, as witnessed by our recent new and existing customer growth rates," said Murray Conradie, CEO of Nutek Inc. "Rather than offering this as a premium service, DataScan(TM) reports will be provided as part of our standard service to clients, providing a distinct competitive advantage for Datascension and its clients."

About Sandelman & Associates

Sandelman & Associates is a Villa Park, Calif.-based independent research company that provides the restaurant industry with credible and clear feedback from their customers. More information is available on the Internet at www.sandelman.com.

About Datascension

Datascension, a premier data solutions company headquartered in Brea, Calif., embodies a unique expertise in the collection, storage, processing and interpretation of marketing data. Employing hundreds of bilingual professionals, the company is quickly becoming one of the largest Spanish-speaking call centers. Datascension's commitment to customer service, quality and on-time project management has fostered its world-class reputation among major market research firms and corporate market research departments. Further information is available at: www.datascension.com.

About Nutek Inc.

Nutek Inc. (NUTK) is a public holding company with primary operations in three diverse industries: Datascension Inc., a leading data processing and market survey firm; Nutek Oil Inc., an oil and gas exploration and development company; and Nutek Inc., a developer and marketer of proprietary consumer/commercial products. Additional information is available at www.nutk.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995  

Certain statements contained in this press release are forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) and information relating to the Company that is based on the beliefs of the management of the Company, as well as assumptions made by and information currently available to the management of the Company. When used in this press release, the words "estimate," "project," "believe," "anticipate," "intend," "expect," and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views of the Company with respect to future events, and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements. The Company does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
 

 

 


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