August 14, 2003
Nutek's Datascension Creates
Next-Generation Reporting to Enhance Research Survey Accuracy.
LAS VEGAS, Aug 14,
2003 (BUSINESS WIRE) -- Nutek Inc.'s
(NUTK) subsidiary, Datascension, a
leading data processing and market
research firm, has developed
DataScan(TM), a suite of proprietary
reports for market research survey
project accountability that is
unmatched. DataScan(TM) consists of
more than a dozen different reports
that provide the ability to monitor
in real time the effective
incidence, job completes, production
and other data by call center
supervisor group and employee.
Datascension has already implemented
several of the preliminary versions
of DataScan(TM) reports with its
customers and has received
tremendous feedback. A full rollout
of the DataScan(TM) reports will
begin immediately. Datascension will
provide clients with numerous
reports, while additional
proprietary DataScan(TM) reports
will only be used by Datascension
management to enable proactive
adjustments as needed.
"Datascension's new reporting is far
and away the most comprehensive and
timely in the industry," said Robert
L. Sandelman, president of Sandelman
& Associates and a leading expert on
the food service research industry.
"The immediacy and detail of the
reporting ultimately saves us money
and produces more accurate final
results because we're able to
discover what might be causing
production digression as it is
happening, rather than after the
fact."
Datascension's state-of-the-art
technology enables real-time
monitoring of employees conducting
the interviews by Datascension
management or clients via an
Internet connection. Datascension's
new DataScan(TM) reports capture the
data from this real-time monitoring
and distill it into multiple
reporting formats to enable clients
to analyze specific aspects of the
project.
"The DataScan(TM) reports are an
invaluable tool for both our clients
to help them maximize their
investment and our management to
evaluate employee performance in
real time," said Scott Kincer,
president of Datascension and COO of
Nutek. "Our advanced technology has
enabled us to create the next
generation of real-time reporting
allowing us to monitor an employee
in real time no matter which
location they are operating from.
With such detailed and immediate
reporting capabilities, we are
better able to ensure the accuracy
of results on clients' research
programs."
"As we've developed the preliminary
report formats for our DataScan(TM)
suite, we've been implementing them
with our clients and it has been a
big part of our sales success, as
witnessed by our recent new and
existing customer growth rates,"
said Murray Conradie, CEO of Nutek
Inc. "Rather than offering this as a
premium service, DataScan(TM)
reports will be provided as part of
our standard service to clients,
providing a distinct competitive
advantage for Datascension and its
clients."
About Sandelman & Associates
Sandelman & Associates is a Villa
Park, Calif.-based independent
research company that provides the
restaurant industry with credible
and clear feedback from their
customers. More information is
available on the Internet at
www.sandelman.com.
About Datascension
Datascension, a premier data
solutions company headquartered in
Brea, Calif., embodies a unique
expertise in the collection,
storage, processing and
interpretation of marketing data.
Employing hundreds of bilingual
professionals, the company is
quickly becoming one of the largest
Spanish-speaking call centers.
Datascension's commitment to
customer service, quality and
on-time project management has
fostered its world-class reputation
among major market research firms
and corporate market research
departments. Further information is
available at: www.datascension.com.
About Nutek Inc.
Nutek Inc. (NUTK) is a public
holding company with primary
operations in three diverse
industries: Datascension Inc., a
leading data processing and market
survey firm; Nutek Oil Inc., an oil
and gas exploration and development
company; and Nutek Inc., a developer
and marketer of proprietary
consumer/commercial products.
Additional information is available
at www.nutk.com.
Safe Harbor
Statement under the Private Securities Litigation Reform Act of 1995
Certain statements contained in this press release are
forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995) and information relating to
the Company that is based on the beliefs of the management of the
Company, as well as assumptions made by and information currently
available to the management of the Company. When used in this press
release, the words "estimate," "project," "believe," "anticipate,"
"intend," "expect," and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views
of the Company with respect to future events, and are subject to risks
and uncertainties that could cause actual results to differ materially
from those contemplated in such forward-looking statements. The
Company does not undertake any obligation to publicly release any
revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
|