Strategic Steps to Support Future Growth for Datascension Inc.

LAS VEGAS - (BUSINESS WIRE) - Nov 5, 2004 - Datascension, Inc., (OTCBB:DTSN); (OTCBB:DSEN) announced today that it has entered the final phase of a major corporate reorganization. The new structure is intended to better position the company to pursue its future growth strategy, provide access to additional capital markets, and potentially help the Company expand its financial partnerships.

Share Consolidation

Effective November 5, 2004, Datascension's common stock will now be consolidated on a ratio of one (1) share for every ten (10) shares and trade under the new symbol (OTCBB:DSEN) and have a new CUSIP number 238111 20 7. The reverse stock split will take place without any action on the part of shareholders and new stock certificates will not be issued. No fractional shares will be issued in connection with the reverse stock split. Shareholders who would otherwise be entitled to receive a fractional share because they hold a number of shares of common stock that is not evenly divisible by 10 will have the number of new shares to which they are entitled rounded to the nearest whole number of shares. The consolidation will reduce the number of Datascension shares outstanding from approximately 162 million to approximately 16.2 million.

The Company also believes the consolidation could assist other corporate purposes, which may include issuing shares of common stock in connection with business relationships, strategic alliances, acquisitions or other corporate partnering programs, and issuing shares of common stock to raise working capital for ongoing operations to support the tremendous growth the company is experiencing.

"We are confident that this action is in the long-term interests of our current shareholders, increases our appeal to a broad range of investors, and puts our company in a more advantageous position to consider financing opportunities," said Jason Griffith, Chief Financial Officer. "The reverse split is a key piece of our broad strategic plan and allows us to move forward on a number of initiatives, including our capital raising efforts, by providing shares for issuance and increasing our stock price, which we believe will allow us to attract new investors," said Murray Conradie, Chairman and Chief Executive Officer of Datascension, Inc.

Along with the reverse stock split and the recent amendment to the Company's bylaws, the shares are again an NSCC Eligible Security (National Securities Clearing Corporation).

Dividend

The Company previously announced that the board of directors was considering a spin-off of its wholly owned subsidiary, Datascension International Inc. ("the subsidiary"), with operations in California, Costa Rica and the Dominican Republic, whereby each stockholder would receive one share of the subsidiary's common stock for each 60 shares of common stock of Datascension Inc. owned. This dividend amount is to be adjusted to a post reverse dividend of one share of the subsidiary's common stock for each 6 shares of common stock of Datascension Inc. owned on the record date of the dividend.

The company proposes to eventually distribute 83.59% of the issued and outstanding shares of the subsidiary's common stock, pro rata, to all of its stockholders of record of Datascension Inc. In order to be eligible to receive the dividend shares, shareholders need to be bona fide shareholders in Datascension Inc. as of the record date of the dividends..

This press release shall not constitute an offer to sell or solicitation of an offer to buy any securities.

About Datascension International

Datascension International, a premier data solutions company with operations in California, Costa Rica and the Dominican Republic, embodies a unique expertise in the collection, storage, processing and interpretation of marketing data. Employing hundreds of bilingual professionals, the company is rapidly becoming one of the largest Spanish-speaking call centers. The company's commitment to customer service, quality and on-time project management has fostered its world-class reputation among major market research firms and corporate market research departments.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements made in this press release contain certain forward-looking statements that involve a number of risks and uncertainties. In addition to the matters described above, the company's ability to initiate and complete the contemplated transactions described above will depend upon a number of factors including overall economic conditions, general stock market conditions and the continuing results of the company, as well as the risk factors listed from time to time in the SEC filings of Datascension Inc..